Tšie E Phala Morogo is a contemporary African Music album by young producer cum vocalist Madimetja. The multitalented musician hails from the village of Ga-Phaahla, near the small town of Jane Furse in Sekhukhune, Limpopo Province.
Madimetja, also a bass drum player, started his music artistry at a tender stage of his life as a dancer. At the age of 14, Madimetja’s family moved to Vaalbank, Allemansdrift B. This is where he joined the local pantsula dance group called Jiggaboys, little did he know that he will perform for the crowds throughout out his youthful life. The zealous boyish Jiggaboys became the ultimate household entertainment clique and as a result they were booked regularly on weekends as well as school holidays to entertain the people. The crew charged a minimal amount to perform at shopping centres, schools activities, weddings, parties, tombstone unveilings and every special occasion in different places around Mpumalanga.
Madimetja’s impressive dance moves gave him an opportunity to tour the country with various established musicians. During this period, he learnt to play musical instruments such as bass drums, keyboards, as well as the basics of sounds engineering. After working for many years as an assistant sound engineer, Madimetja decided to return to ga-Phaahla village where he joined the MVP Brassband to learn different music instruments. Coincidentally there was a recording studio in his neighbourhood owned by Doc Tša Manyalo of DMP records. He worked with him as a freelance choreographer, a dancer and a sound engineer.
At DMP studios, Madimetja produced different African Jazz musicians such as Lolo-Ten Ten, Dennis Mashilo, Tso and some of the popular local Manyalo artists who inspired him to love the elements of Bapedi music.
In 2014, Madimetja was commissioned by the rural based entertainment company called Kokoto Produxionz to mentor and produce aspirant artists such as afro-beat band Brownshugga, vocalist Makgalakwe Mokete, blind rap star Drewzidoh, Tiego and Moshito Wa Lenyalo Crew.
During this period, he befriended Jimmy Moshidi, the founder of Kokoto Produxionz who contributed a lot in production, publishing and co-writing most of the songs. The content of his debut album is based on personal experiences, relationships and social challenges which are affecting people on daily basis. It features other artists such as versitile sepedi poet Kgoshi Koria and the young rap-ragga maestro Steexmon.
Madimetja titled this one Tsie e phala morogo, meaning half bread is better than nothing, just to encourage youth to do something in this whelm of prevailing atrocities, unemployment, economic meltdown and social tribulations which are affecting lives of young people negatively