Express yourself. Be Bozza!

Most individuals in Africa engage with digital communication, information and entertainment through their mobile phones. Content drives the uptake of technology; yet despite the global increase and focus on the value of content, there continues to be a lack of locally generated, contextually relevant content for the African market.

On 24 October 2010 the proof of concept for Bozza was launched on the South African MXit platform with hyper-local made-for-mobile video content. Within three days there were 40 000 downloads and within three months this number rose to 170 000. This success proved that users were actively seeking and engaging with local, contextually relevant content.

Focused on local made-for-mobile content, the Bozza application offers artists, filmmakers and entrepreneurs a mobile platform through which to distribute their content. By doing so these SMMEs earn revenue and users get free access to relevant, premium content (music, written word and videos) that entertains, educates, informs or all of the above.

The word ‘bozza’ is slang for boss and is colloquially used to describe someone who owns his/her dream, overcomes obstacles no matter what and is in control of their life.

Download the app and be Bozza!

Follow Bozza on Twitter @BeBozza or go to the Facebook page on facebook.com/beBozza.